Social Networking Guide talking about Starbucks Digital Network. Go to starbucks coffee company now and use the free wi-fi at more than 6.800 US company-operated stores will be greeted with the Sturbucks Digital Network (SDN). The Starbucks Digital Network is an exclusive starbucks application content network curated by the company and designed to enhance the customer's in-store experience.
Quoted from cnn.com that "Starbucks's Vice President of Digital Ventures Adam Brotman sat down with Mashable in advance of the October 20 launch day for a complete tour. Adam Brotman also sad that "The Vision" is for Starbucks digital network to be a digital version of the community cork board that's in all of our stores".
Starbuck has manufactured a rich experience around each of its six channels : News, Entertainment, Wellness, Business and Careers, My Neighborhood and the customer-personalized Starbucks channels. Below are comprehensive breakdown of each channel.
News
News : This section of SDN is comprised of Starbucks media partners offering premium or exclusive content to customers.
Entertainment
Entertainment : Starbuck has populated the entertainment portion of its network with music, apps, and books from Apple's iTunes, full access to a selection of books picked by starbucks and provided by the Bookish Reading Club, business e-books courtesy of New Word City, a kid-rich experience powered by Nick Jr. Boost and handpicked documentary films provided by SnaqFilms.
Wellness
Wellness : Healt and fitness publisher Rodale is the primary content provider for this Starbucks Digital Channel. Starbucks's customer have access to specialized content, from Men's Health, Woman's Health, Runner's World, Bicycling, Prevention, Organic Gardening and Eat This, not that!, along with a custom built "map my Ride, Map my Run" application.
Business and Careers
Business and Careers : Professional social networking siteLinkedln is making exclusive video and blog content available wi-fi users in this channel, your guide to social networking online come true.
My Neighborhood
My Neighborhood : Starbucks is adamant about creating a localized experience to connect customers with the community around the store. Community fare includes local news from patch, and a look at nearby DonorsChoose.org classroom projects that could benefit from small contributions.
Foursquare users can check in via the web from Starbucks stores, and Zagat makes available full ratings for restaurants in the surrounding area for free.
Starbucks Channel
Starbucks : Starbucks channel provides a personalized customer experience for starbucks aacountic and management, and also amasses all of starbucks social from Twitter, Facebook, and other digital properties.
A Premium Mobile Experience :
Starbucks Digital Network certainly packs in a variety of content that makes for interesting material to explore on a laptop, but the network was also designed with the mobile user in mind.
Starbucks Digital Network also touchscreen-friendly, offering a hands-on, swipe-able experience. Content was also designed to be "snackable". so the mobile user can get value even while waiting in line, says Brotman.
Article Source : CNN.com
Quoted from cnn.com that "Starbucks's Vice President of Digital Ventures Adam Brotman sat down with Mashable in advance of the October 20 launch day for a complete tour. Adam Brotman also sad that "The Vision" is for Starbucks digital network to be a digital version of the community cork board that's in all of our stores".
Starbuck has manufactured a rich experience around each of its six channels : News, Entertainment, Wellness, Business and Careers, My Neighborhood and the customer-personalized Starbucks channels. Below are comprehensive breakdown of each channel.
News
News : This section of SDN is comprised of Starbucks media partners offering premium or exclusive content to customers.
Entertainment
Entertainment : Starbuck has populated the entertainment portion of its network with music, apps, and books from Apple's iTunes, full access to a selection of books picked by starbucks and provided by the Bookish Reading Club, business e-books courtesy of New Word City, a kid-rich experience powered by Nick Jr. Boost and handpicked documentary films provided by SnaqFilms.
Wellness
Wellness : Healt and fitness publisher Rodale is the primary content provider for this Starbucks Digital Channel. Starbucks's customer have access to specialized content, from Men's Health, Woman's Health, Runner's World, Bicycling, Prevention, Organic Gardening and Eat This, not that!, along with a custom built "map my Ride, Map my Run" application.
Business and Careers
Business and Careers : Professional social networking siteLinkedln is making exclusive video and blog content available wi-fi users in this channel, your guide to social networking online come true.
My Neighborhood
My Neighborhood : Starbucks is adamant about creating a localized experience to connect customers with the community around the store. Community fare includes local news from patch, and a look at nearby DonorsChoose.org classroom projects that could benefit from small contributions.
Foursquare users can check in via the web from Starbucks stores, and Zagat makes available full ratings for restaurants in the surrounding area for free.
Starbucks Channel
Starbucks : Starbucks channel provides a personalized customer experience for starbucks aacountic and management, and also amasses all of starbucks social from Twitter, Facebook, and other digital properties.
A Premium Mobile Experience :
Starbucks Digital Network certainly packs in a variety of content that makes for interesting material to explore on a laptop, but the network was also designed with the mobile user in mind.
Starbucks Digital Network also touchscreen-friendly, offering a hands-on, swipe-able experience. Content was also designed to be "snackable". so the mobile user can get value even while waiting in line, says Brotman.
Article Source : CNN.com
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